Digital Marketing Service Portfolio
01. Challenge
The client’s website struggled with low traffic, a lower-than-expected conversion rate, and slow loading speeds, which hindered user engagement and search engine rankings. These issues persisted over five months after they shifted their website to WordPress from HTML so they could handle them themselves. However, it decreased visibility in the competitive digital space, limiting their potential to attract and retain customers effectively.
02. Analysis
Our team analyzed the website manually and through paid SEO tools, as well as the marketing strategy for a website in the service business. While there were no issues with UI/UX, the issues that arose were a lack of optimization, orphan pages, low website speed, and other issues that made the website linger.
03. Solution
Our expert digital marketing team developed a comprehensive strategy to address the client’s challenges. This included a complete website audit to identify speed bottlenecks and implement technical SEO improvements to optimize performance.
We crafted high-quality, keyword-optimized content to target their audience effectively and launched targeted PPC campaigns to drive immediate traffic. To enhance user engagement, we redesigned the landing pages to improve usability and align with conversion best practices.
04. Result
In just six weeks, the strategy delivered measurable success. Website traffic surged significantly, with a 45% increase in unique visitors. The website’s bounce rate dropped by 30%, indicating improved user engagement, while the website’s loading time was reduced by 45%, enhancing the user experience.
Additionally, the site’s search engine rankings improved dramatically, with several key pages climbing to the first and second page of search results, positioning the client for sustained growth.