Case Study

1010 Sleep

Industry: Health & Wellness

Platform: Shopify

Project Type: E-commerce Website Design & CRO

Multilingual: English

Challenge

10/10 Sleep needed a more effective e-commerce experience that could communicate product benefits, build customer trust, and encourage subscription purchases.

The existing customer journey required improvements to the product detail page, purchase options, and overall shopping experience without rebuilding the entire website.

The main challenge was to make product information easier to understand, establish a clearer distinction between subscription and one-time purchases, and reduce friction throughout the buying journey, particularly on mobile devices.

Results

The project delivered a cleaner, more intuitive, and conversion-focused shopping experience for 10/10 Sleep. Improved product information, clearer purchase options, and stronger subscription visibility help customers understand the offering and navigate the buying process more confidently.

The updated experience establishes a stronger foundation for subscription-led sales, improves mobile usability, and makes the overall storefront feel more consistent and trustworthy.

Result

Organic Traffic Growth

0%

Average Conversion Rate

0%

Cart Abandonment Reduced

0%

Lift in Multi-Location Lead Distribution

0%

Solution

I reviewed the complete customer journey and identified opportunities to improve usability, product clarity, and conversion-focused design. I then redesigned key sections and implemented the improvements directly in Shopify.

Subscription optimization: Redesigned the product page subscription section to prioritize Subscribe & Save and clarify the difference between subscription and one-time purchases.

Product page improvements:Enhanced ingredient and dosage transparency, product benefits, and comparison sections.
Conversion-focused design:Improved homepage calls to action and reorganized key sections to guide customers toward purchasing.
Sticky Add to Cart:Added a persistent purchase action to make buying more convenient while browsing.
Mobile experience:Improved responsiveness, typography, spacing, and overall usability across smaller screens.
Store refinement: Addressed cart and About page issues, reviewed policy content, and optimized images and performance-related elements.