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Every business needs an eCommerce store to remain competitive in the modern business world. Consumer trends have changed dramatically over the years, and technological advancements mean that more customers than ever are choosing to make purchases online rather than shopping in physical stores. All businesses should be taking advantage of this modern shopping trend by…

The typical journey of buyers was very predictable. It used to have straightforward cuts that were followed by most consumers. You could really draw a linear line between your needs and final conversions. All they needed was information, from the stage of knowledge, to consideration and final decision. The growth of the internet completely revamped…

Released on 28 July 2020, the new Magento 2.4 comes with a long list of new features, bug fixes and security enhancements to the world’s no.1 e-commerce platform. What is new in Magento 2.4? New and improved default search engine Improved Media Gallery New feature Seller-Assisted Shopping New feature Purchase Approval Workflows (only for Magento…

Why is a eCommerce website landing page valuable? You might be questioning why you need to build separate, different pages that web visitors will be redirected to when they click on calls to action. After all, landing pages are time-consuming to build, and you require a lot of them. You might be assuming that you…

Ecommerce isn’t straightforward. Or, to be more specific, it isn’t simple if you want to do it immediately from the start. If you need a good, quality product, you must be ready to invest a lot of time and effort into the analysis. It’s essential to be on the same page with expectations of potential…

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there. Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or…

How to Start anEcommerce Business Encouraging others to launch an e-commerce business is an essential element to expend online shopping. Tired of seeing the small business owners struggling to get going, I’ve put together this guide to guarantee a smooth e-commerce trip for you. To set up your ecommerce website, defend yourself lawfully, keep your…

B2B VS B2C Marketing Marketing business-to-business (B2B) is different from marketing business-to-consumer (B2C). Although you still are selling a product to a person, experience shows that the difference between these two types of markets runs deep. When you market to a B2B, you will realize that businesses work hard to streamline the buying process to…